Hit All the Marks

This assignment called for updating two long-standing logos at the same time. I was sensitive to these objectives:

  1. Carry over some existing traits, so their audience would still recognize them.
  2. Appear related because they share the same parent company and many of the same customers.
  3. Steer clear of resembling regional competitors in both color and form.
The new logos are shown above, and the previous renditions are seen below.